Pay before performance
Fees are due whether the campaign creates qualified conversations or not.
Performance-based customer acquisition
Stop paying for marketing.
Start paying for qualified customers.
We build and manage the campaign, qualify each opportunity, and deliver leads, booked appointments, or live transfers directly to your sales team.
No monthly management fee
Criteria agreed before launch
Volume matched to your capacity
Campaign Control
Opportunity Flow
Live
Delivered today
14
within capacity
Qualified
9
criteria matched
Connected
6
live conversations
Live qualification flow
Illustrative
New inquiry receivedSource and consent captured
00:00
Qualification confirmedFit, intent, and campaign rules
00:38
Connected to sales teamAvailable rep matched in real time
01:12
Team capacity
68%
Daily and concurrent limits active
PerformanceMeasured per result
DeliveryCRM, calendar, or phone
Built for high-value sales teams
Debt Relief
Consumer Lending
Life Insurance
Selected High-Value Markets
The old model is backwards
Most lead generation makes you absorb all of the risk.
You pay for retainers, ad management, clicks, and raw contact data before your sales team has a real opportunity to close.
Raw leads become your workload
Your team still has to call, chase, qualify, schedule, and remind every prospect.
Quality is vague
When qualification is not defined in advance, every delivery becomes an argument.
The SimpleCustomers model
Tie your acquisition cost to a clearly defined result.
We agree on the qualification criteria, delivery method, volume limits, and billable event before launch. Then we build the campaign around those economics.
DefinedQualification rules
ControlledVolume and capacity
MeasuredEvery delivered result
Choose the delivery model
One acquisition system. Three ways to receive opportunities.
Use the format that fits your sales process, staffing, and economics. Qualification criteria and availability are set by campaign.
Real-time
Live Transfers
Pre-qualified prospects are connected directly to an available member of your sales team while intent is active.
- Qualification completed before transfer
- Hours, concurrency, and daily caps
- Call-level reporting and conversion rules
Data-rich
Qualified Leads
Verified contact and qualification data is delivered to your CRM so your team can run its own follow-up process.
- Custom fields based on program criteria
- Direct CRM or webhook delivery
- Fixed volume and campaign pacing
Calendar-ready
Booked Appointments
Interested prospects are qualified and scheduled directly onto your team's calendar with confirmations and reminders.
- Qualification before booking
- Calendar and timezone controls
- Automated confirmation workflows
How it works
We handle everything before the sales conversation.
Most agencies stop after generating a name and phone number. We build the system that gets the right prospect to the right place at the right time.
Build your campaign-
01
Define the qualified customer
We agree on geography, product fit, intent, qualification fields, exclusions, delivery method, and your team's capacity.
-
02
Build the acquisition system
Our team creates the campaigns, tracking, qualification flow, routing logic, and delivery integrations.
-
03
Generate and qualify demand
Prospects are contacted, screened against the agreed criteria, and prepared for the next step in your sales process.
-
04
Deliver directly to your team
Receive the opportunity by live transfer, CRM record, webhook, or booked calendar appointment.
-
05
Measure, refine, and scale
We monitor delivery quality, capacity, campaign economics, and feedback before increasing volume.
Current program focus
Qualification built around the economics of your market.
Programs are approved based on demand, compliance, target criteria, unit economics, and your ability to handle volume.
Live transfer focused
Debt Relief
Build qualification around unsecured debt amount, debt type, consumer intent, geography, and rep availability.
Debt criteriaIntent screeningReal-time routing
Data and eligibility
Consumer Lending
Structure programs around product fit, consumer intent, geographic eligibility, and agreed financial qualification criteria.
Product fitQualification dataCRM delivery
Lead or appointment
Life Insurance
Target by product, age range, geography, intent, and agent capacity, then deliver in the format your team closes best.
Audience filtersIntent screeningCapacity controls
By market approval
Custom Programs
High-value markets can be evaluated for qualified lead, appointment, or transfer campaigns when the economics support scale.
Market reviewCustom criteriaPilot first
Buyer ControlsCampaign Capacity
Active
Operating hoursMon-Fri, 9:00 AM-5:00 PM
Concurrent calls2 active at a time
2
Daily conversion capControlled ramp
5 / day
Delivery statusAccepting opportunities
Ready
Today4qualified results
Remaining1before daily cap
Operational control
Control the volume, not just the budget.
Your campaign should match the number of opportunities your team can actually work. We configure delivery around your hours, staffing, and purchased volume.
Daily capsRamp volume without overwhelming reps.
Concurrency limitsOnly route what your team can answer.
Operating schedulesDeliver during approved windows.
Transparent reportingTrack calls, leads, conversions, and delivery.
Simple commercial model
No retainer for activity. Pay for the agreed result.
Pricing is based on the market, qualification criteria, delivery format, geography, and volume. Every campaign defines what counts before traffic starts.
Monthly management fee$0
Qualification criteriaDefined upfront
Campaign volumeControlled by capacity
PricingPer qualified result
Model the economics
Know what a qualified opportunity can be worth before you scale.
Use your own sales metrics to estimate campaign cost, customer acquisition, gross revenue, and return on ad spend.
This planning tool is illustrative only. Actual results depend on your market, sales process, pricing, capacity, and execution.
Estimated campaign cost$10,000
Estimated new customers20
Estimated gross revenue$50,000
Estimated gross ROAS5.00x
Why SimpleCustomers
Built by operators who understand both sides of the funnel.
Customer acquisition only works when media, qualification, routing, and sales capacity are designed as one system.
Performance media
Campaigns are built around the cost and volume required to create a viable customer acquisition model.
AI-assisted qualification
Qualification workflows collect the information your sales team needs before delivery.
Intelligent delivery
Opportunities are routed through the CRM, calendar, phone, or webhook path that fits your process.
Feedback-driven scale
We start with controlled volume, review quality and close performance, then scale what is working.
Frequently asked questions
Clear terms before the first opportunity is delivered.
Every market operates differently. Your campaign agreement defines qualification, pricing, delivery, disputes, and capacity.
Ask about your marketHow do you define a qualified result?
Before launch, we document the required criteria, exclusions, delivery event, and any validation rules. A result is billable only under the terms established for that campaign.
Do you charge a monthly management fee?
Our standard performance model does not include a separate monthly marketing management fee. Pricing is tied to the agreed qualified lead, appointment, or transfer.
Are the leads or calls exclusive?
Exclusivity depends on the program and is defined before launch. Live transfers are routed to one available buyer at a time. If the buyer does not answer, the call may be routed elsewhere.
How are opportunities delivered?
Depending on the campaign, delivery can be made by direct phone transfer, CRM record, webhook, SIP connection, or calendar appointment.
Can we control the volume?
Yes. Programs can use operating hours, daily caps, concurrent call limits, purchased volume, and pacing rules so delivery matches your team's capacity.
What if a result does not meet the agreed criteria?
The campaign agreement defines the review and credit process. Call-based programs can also include call-level reporting and recordings where legally permitted.
Which industries do you support?
Current focus includes debt relief, consumer lending, life insurance, and selected high-value markets. New programs are approved based on demand, compliance, economics, and capacity.
Apply for your market
Tell us what a qualified customer looks like.
We will review your market, economics, qualification criteria, and sales capacity to determine the right delivery model.
1
Define the opportunityWhat product do you sell and who qualifies?
2
Confirm capacityHow many reps and daily opportunities can you handle?
3
Review the economicsWhat close rate and customer value make the model work?